FOMO: The Hidden Trap in Property Decisions

“Buy when others are buying. Wait when others hesitate.”

That’s the unspoken rule many unconsciously follow — especially when it comes to property.

It’s called FOMO — the Fear of Missing Out.

And in real estate, FOMO can be dangerously costly.

Johnny’s Story — A Lesson in Timing

Johnny had done everything right… at first.

From the age of 23, he worked hard, scrimped, and saved. For ten solid years, he put away every spare dollar, sacrificing holidays, gadgets, and nights out. At 33, in 2020, he was finally ready to make his first private property purchase.

Then, COVID struck.

The world paused.

Markets shook.

And Johnny, like many others, froze.

He decided to wait. After all, “everyone else” was doing the same. The sentiment was clear: Better to be safe. Wait and see. He even chuckled with friends about those who were “crazy enough” to buy during a pandemic.

But some weren’t laughing.

Some were bold.

Some did their research.

Some bought when the market was quiet.

Fast Forward to 2024

Johnny sees the headlines now: “Property prices rising.”

His friends are upgrading, flipping, cashing out on gains.

He’s ready to buy — finally. His long-awaited moment.

But the numbers don’t match anymore.

The 3-bedroom condo he had once eyed in 2020?

Now out of reach.

All he can afford is a 1-bedroom + study.

While he was waiting, the market moved.

Meanwhile, those “fearless buyers” he once scoffed at?

They’ve made handsome profits — $200k, $300k, some even more.

They’re now using those gains to upgrade to bigger homes, while Johnny is left playing catch-up.

FOMO Cuts Both Ways

Most people talk about FOMO when prices rise — the panic to join in.

But few talk about the reverse FOMO — the fear to act when no one else is.

This leads to hesitation. Missed windows. Regret.

Property is not just about emotion or herd mentality. It’s about numbers, timing, and strategy.

The Real Lesson?

Don’t buy because others are buying.

Don’t wait just because others are waiting.

Make your move when you are ready — not emotionally, but strategically.

Study the market. Understand your goals. Assess your affordability.

Be empowered by knowledge, not led by fear.

Because in real estate, waiting without a plan can cost more than buying with courage.

Ready to plan your move — not based on FOMO, but facts? Let’s talk.

– David & Audrie, The Real Estate Couple for Couples