Bloomsbury Residences – Is It Really Worth the Hype?

Located in the heart of One-North at Media Circle, Bloomsbury Residences is one of the most talked-about new launches in District 5.

But beyond the buzz, what does the data say?

At David & Audrie Properties, we use our W.A.T.E.R. concept to evaluate every property purchase—not just on surface value, but long-term potential.

Let’s review Bloomsbury through the lenses of location transformation, pricing, rentability, and resale strategy.

1. Location: Transformation at Media Circle

Bloomsbury Residences is situated within the fast-evolving Media Circle precinct in One-North, an R&D and innovation hub anchored by Mediapolis, Fusionopolis, and Biopolis.

What’s transforming at Media Circle:

• Introduction of Residential Living: Once solely zoned for business and media use, Media Circle is now seeing high-rise residential developments introduced under URA’s Master Plan.

• Mixed-Use Zoning: New developments will combine housing with commercial components, creating a vibrant live-work-play environment.

• Limited Supply: Only a few residential plots are released in the area—making new launches like Bloomsbury exceptionally rare.

• Proximity to Greater Southern Waterfront: The wider transformation of Singapore’s southern coast will further boost the area’s value in the long run.

W.A.T.E.R. Insight:

Buying into a growth node early is key. One-North has transformation tailwinds, limited residential supply, and a ready pool of professionals working and living in the area.

2. Pricing – Is $2,3xx PSF a Good Entry?

Bloomsbury Residences is launching from $2,3xx PSF, which may appear high at first glance. But let’s compare:

Analysis:

• Priced just above One-North Eden (resale) and lower than Blossoms, despite similar positioning.

• Competitive for a project with immediate transformation upside and low future competition.

W.A.T.E.R. Insight:

Fair entry point for a 99-year leasehold in an RCR transformation zone, especially if you secure early launch pricing.

3. Rental Yield – A Hidden Gem for Landlords

One-North has a consistent tenant pool made up of:

• Tech and media professionals (Grab, Shopee, Google)

• International postgraduate students (INSEAD, ESSEC, NUS)

• Biomedical and R&D employees at Biopolis

W.A.T.E.R. Insight:

Few new launches today can achieve 4% gross yield. Rentability is strong due to demand from nearby business parks and international institutions.

4. Exit Strategy – Is It Easy to Sell?

Media Circle has few residential plots, and future supply is tightly controlled under URA’s planning. That’s good news for those thinking ahead.

Potential Buyers:

• Foreign professionals working in One-North or Harbourfront

• Families seeking access to reputable educational institutions

• Investors who want rental income in a high-demand district

• Young couples upgrading from Queenstown/Holland/Buona Vista

W.A.T.E.R. Insight:

This is a location with strong liquidity, limited competition, and a steady pipeline of buyers and tenants.

Verdict: Is Bloomsbury Residences Worth the Hype?

Yes.

With its placement inside a high-growth tech district, entry price aligned with nearby launches, 4%+ gross rental yield potential, and a tightly controlled supply environment, Bloomsbury is a strategic buy for serious investors and homeowners.

David & Audrie’s Final Word

We look beyond floor plans and brochures.

At Bloomsbury, you’re buying into transformation, rentability, and long-term wealth potential.